In this session...
The media landscape is more fragmented than ever before and audiences are overwhelmed with choice. Brand marketers are faced with the continued challenge of reaching these audiences how and where they are consuming content. With the surge in Connected TV engagement, premium music video consumption is soaring providing advertisers the ideal solution to leverage the power of culture and connect with coveted audiences in a meaningful way.
What You'll Learn from This Session...
- How premium music videos have returned to the television
- How aligning with premium content is key to maximizing the opportunity for advertisers
- How and why Vevo music videos should be foundational to domestic and global TV strategies
