In this session...
84% of companies aspire to be a customer experience leader – but only 14% are reaching that level (Forrester).
It’s never been more critical for brands to make commercial transactions easier for customers, and align brand promises with customer realities which are the core tenant of a great brand and customer experience.
Karen Boswell, EMEA CXO at VMLY&R will offer her vision of the new people-centric ethos business will need to live by and the tools to implement it if they want to succeed in the experience era.
What You'll Learn from This Session...
- How to close your customer experience gap?
- What core principles to build a people-centric business on?
- How to leverage behavioural science, data science, and human-centered design tools?
