In this session...
The programmatic advertising industry continues to evolve with changes around identity, especially mobile ad identity, Supply-Path Optimisation and the need for transparency hitting the headlines this Summer. Programmatic platforms have led the response thus far. We want to give brands the chance to have their say!
While many brands have investigated some level of in-housing, a majority of brands are content with their existing set-up. We will ask a panel of experts brand marketers how much detail do they actually want to know about the execution of their programmatic advertising? Do brands want direct relationships with buy- and sell-side platforms? Do they want to interrogate the log level data, choose vendors, manage billing? Or would they just prefer to focus on the outcomes for the business.
