In this session...
In a world where video is ubiquitous, and takes many forms across many different platforms, how can premium video content cut through to make a difference?
In this session, Jean-Baptiste Moggio, Head of Marketing at RTL AdConnect, outlines the defining features of the evolving video consumption landscape across all screens and platforms in 2020 and beyond.
He describes the added value of premium content for video advertisers whilst addressing the issue of fragmentation for international video buyers.
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Through a deep dive into different video touchpoints, he analyses consumer appetite for video in different countries, while taking into account lessons on video consumption from lockdown.
Whether connected or addressable TV, social media or broadcasters' replay platforms, the opportunities for advertisers are endless but we must remember that not all video touchpoints are equal…
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What You'll Learn from This Session...
- What’s the global picture of video consumption across screens & platform in 2020 and beyond ?
- What’s the added value of a premium content for video advertisers ?
- How do we solve the fragmentation issue for international video buyers ?
