In this session...
Consumers have responded to the COVID-19 pandemic by altering their everyday behaviour in many striking ways—from where they work to how they occupy their leisure hours to what they buy. For retailers, the shopper journey has become undeniably more digitally focused – coming naturally for some, less for others. Hear how TV Dragon and retail tycoon Theo Paphitis, whose portfolio of companies includes the likes of Ryman, Robert Dyas, Boux Avenue and London Graphic Centre, has reimagined retail to survive and thrive in an era of rapidly shifting consumption patterns, where highly personalized communication and seamless customer journeys are table stakes.
