In this session...
Are you struggling to expand your customer base and find new audiences? How are you getting the most up-to-date insights to keep up with rapidly shifting consumer behavior? Join Dr. Peter Day, Chief Technology Officer at Quantcast, as he explores how you can harness the power of audience behavior to get a live view of your own current and prospective customers. This will include a live demo of Quantcast’s behavior graph and Audience Planner for planning & activation.
What You'll Learn from This Session...
- * What relevance Christmas holds for consumers this year
- * How their spending will differ from previous years
- * What impact government-imposed restrictions have on consumers’ plans
- * Which messaging resonates most this year
