Tracks Venues

In this session...

The rise of OTT video consumption has shaken the advertising world, across both digital and traditional channels. Addressable advertising is now available to mainstream TV viewing audiences, but the tools and technologies that worked in display are not easily transferrable to OTT and CTV. Is scale finally coming to OTT and CTV? Is there a commitment from across the industry to create a common currency to evaluate and measure CTV? What does the future hold?

Join industry experts as they discuss how brands and publishers can take advantage the opportunities to effectively reach consumers across screens in 2020 and beyond. View Less

What You'll Learn from This Session...

  1. the future of CTV/ OTT
  2. addressable advertising
  3. video consumption

Presented with


Mike Shaw Director Media Sales Europe Roku
Babs Kehinde Senior Director Publisher Development EMEA PubMatic
Lara Izlan Director, Advertising Data & Analytics ITV
Patrick Morrell Director of Strategic Publisher and TV Development The Trade Desk

Event Details

Event Type Episode

Track  AdTech