In this session...
Over the last 6 months digital consumption shifted almost overnight and users have evolved their expectations of digital experiences and how brands should engage with them. For marketers, the need to address that shift is paramount to future success. From understanding where consumers' attention has shifted, to delivering (and measuring) across all digital channels, to the increased demand for mixed-reality and flawless virtual content experiences.
What You'll Learn from This Session...
- How expectations of digital experiences have been accelerated.
- Further platform consolidation in the market.
- Emerging channels.
