In this session...
Consumer behaviour online is changing. Confronted with a fractured social media landscape, saturation with new technology, and a rapid decline in real-world interactions, UK consumers are increasingly looking for more authentic connections and community online. In this session, join Reddit Global Head of Marketing Sciences, Jack Koch, for a look into the trend towards the collective, the untapped potential of online communities, and the benefit to the brands that are able to ‘get it right.’
What You'll Learn from This Session...
- Why UK consumers are increasingly turning to online communities for social sharing, advice and belonging
- How anonymity drives trust, authenticity and more positive conversations
- The value of digital community for brands who listen and contribute
