In this session...
Brands play a unique role in building a more equitable, sustainable, and inclusive society, because the stories they tell -- now, more than ever -- can accelerate progress and drive real change. And creativity, now more than ever, is key to telling stories that resonate and drive change.
To demonstrate the outsized impact of creative storytelling to drive sustained change for a better world, YouTube recently partnered with the United Nations & Tribeca Enterprises to pose a challenge to world-class creative agencies & filmmakers: use sequential ad campaigns to drive awareness & action for the Global Goals for Sustainable Development -- from gender equality to climate action to ending poverty.
Tune in to see the campaigns & hear from the United Nations, Tribeca Enterprises, and YouTube on the power of storytelling to drive real change.
What You'll Learn from This Session...
- Hear how the United Nations, Tribeca Enterprises, and YouTube partnered together to drive real world change with best-in-class creativity.
- Learn more about the Global Goals for Sustainable Development, and the role of creatives and creativity to drive sustained global impact in this space.
- Unpack sequential storytelling on YouTube, and how it can be leveraged to drive stronger results.