In this session...
Through creative storytelling A Million Ads will take you on an immersive journey to showcase the power of personalisation as the key for brands to communicate with consumers effectively.
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Learn about the evolution of human communication and the psychology behind the emotional connections made through audio and video, as well as the vital role that personalisation plays in effective advertising.
Showcasing a dynamic case study and ad examples from leading brands, we’ll explore why dynamic is the new default.
Make sure to stay on for part 2 of this session, a workshop featuring a live demo build of an audio and video ad, giving you the chance to see first hand how easy dynamic personalisation really is.
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What You'll Learn from This Session...
- The power of personalisation in advertising
- The role of communication and psychology in effective audio and video ads
- Examples and best practices for dynamic advertising
