In this session...
As regions around the world open up advertisers are returning to Digital Out of Home (DOOH) as a way to connect with consumers on the go and outside the home. DOOH was one of the fastest growing media before March, now as people begin to travel, go shopping for groceries and other essential services, DOOH offers brands a great way to extend their reach and target consumers on the path to purchase. This session with looks at innovation in the DOOH space at this time, accountability, and its role in omnichannel.
What You'll Learn from This Session...
- How brands can complement their plans with Digital Out of Home
- What regions opening up mean for brands today
- Innovation in Digital Out of Home at this time
