In this session...
New research shows that attitudes to news and journalism have shifted over the last 6 months. It has become more important than ever for the public to arm themselves with accurate, reliable information. Despite this advertisers are inadvertently harming themselves by shying away from it which in turn is threatening the ad-funded model for quality journalism. How can publishers, brands and vendors turn the tide on this trend by reassessing their approaches to brand safety, keyword blocking and creativity in advertising?
What You'll Learn from This Session...
- Are we using old techniques to solve brand new challenges?
- Traditional news and journalism have a crucial role to play as trusted environments for brands to deliver their messaging.
- New native advertising formats are emerging that perform for advertisers and deliver in quality journalistic environments
