In this session...
TV advertising delivers unrivalled scale and is the most trusted form of advertising. In this session, UKTV’s airtime-for-equity director outlines how effective TV advertising is in building a brand and scaling a business. She’ll explain why UKTV is investing in start-ups, what airtime-for-equity is, and how it is benefiting new brands. She'll also be sharing how one start-up experienced those benefits first hand after launching a £1m ad campaign on UKTV’s seven channels.
What You'll Learn from This Session...
- Key TV advertising benefits - facts and stats
- How TV advertising can help build and scale start-up businesses
- What is airtime-for-equity?
