In this session...
There is no word in the English language for a parent who has outlived their child.
There are many reasons for this, but one is that we simply don't talk about it.
As an industry that is designed to change behavior and frequently influences the adoption of words and phrases into every day conversation, Katie Ingram, Mother to a stillborn daughter, sends out a rallying cry to ad land to help find the words.
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In April 2019, Katie Ingram received the devastating news that the baby she was expecting to give birth to that day no longer had a heart beat.
As she has come to terms with her grief and made connections with families with similar stories it has become increasingly apparent that the language of baby loss is lacking in so many ways.
With a 20 year career in advertising Katie fully understands the power that the industry has to create change. In this master class she will exploring the need for change and the role she thinks our industry can play.
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What You'll Learn from This Session...
- How language impacts our identity
- How advertising can make a difference to parents in grief
- Why brands should take notice of the language of loss
