In this session...
Today’s environment is ruthless on global brands. From COVID-19 to social movements, to rising pressures from new employee and consumer expectations, never before has there been a need to align a company’s brand narrative with the mission, values and policies that define it. In short …people want to associate with people, not companies, and the ones that are able to humanise what they do and what they stand for are going to be the survivors.
What You'll Learn from This Session...
- The importance of a brand narrative
- How to successfully navigate the Age of Anxiety
- Mastering the corporate brand narrative - the do's and don'ts
