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In this session...

A few years ago, most of us didn’t have the imagination to see that game engines would be used for anything other than blasting nazi zombies or racing supercars. Today it’s a different story: game engines and what they power — from CGI in The Mandalorian, to complex VR and immersive experiences — are turning industries on their heads. So how can game engines help take us from creators of brand artifacts to curators of brand worlds? Join Iain Tait, ECD at Wieden+Kennedy London, for a deep dive into real-time.

What You'll Learn from This Session...

  1. A deep dive into the evolution of real-time production.
  2. Practical uses of the tech and an overview of how it can be used to transform creativity.
  3. An insight into how real-time production could be applied to advertising's greatest hits, if they were made today.


Iain Tait Executive Creative Director W+K

Event Details

Event Type Workshop