Shota Hatanaka

Joined Hakuhodo in 2008 and Hakuhodo Kettle in 2012.
As a creative director, I created many advertising campaigns with the theme of "moving people and society".
In 2021, founded dea inc.
Currently, I'm involved in a wide range of projects from advertising to planning, producing, and writing scripts for TV dramas, variety shows, and comics.
I has received more than 200 creative awards in Japan and abroad; The Creator of the Year medalist in 2018 and a jury member of the Cannes International Festival of Creativity.
My life work is to revitalize communities. As a result, I created "Zetsumeshi"; the project to preserve "the best meals in town that you don't want to close.