Takayuki Yamatsu

After graduating from university, I joined INTAGE in 2014 and have been in charge of new business development called "Media Gauge", a product using smart TV viewing logs since 2017.
I have been involved in a wide range of areas, from infrastructure construction, including database and survey design, to support for advertisers and broadcasters in utilizing viewing data analysis.
From 2021, I started research on the actual status of broadcasting and application viewing on smart TVs at the INTAGE Group R&D Center and at my graduate school.