Andrew Tu

Andrew Tu is the MD for APAC at OpenX. Over the past 28 years, he specialized in new business creation within multinational corporations and venture-backed startups.

In early 2019, Andrew joined OpenX to grow OpenX’s already successful operations in Japan and to launch the business into the rest of APAC. He will focus on accelerating growth, hiring the team, scaling operations, driving revenue, deepening partnerships, and identifying new opportunities for the business.

Over the past 9 years, Andrew was a pioneer in the Asian programmatic ecosystem and built several key companies that contributed to its overall growth. He co-founded Eyeota, a global audience platform in 2010, launched the first APAC DSP – Brandscreen in 2011, launched and built The Trade Desk into one of the preferred DSPs in the region.