It is a current trend for company employees to actively engage online as influencers by showing their unique personalities, while continuing to represent their companies.

In this session, Daimaru Matsuzakaya Department Stores Co., Ltd which has an influencer employee "Nozaki from Daimaru Matsuzakaya", who has more than 10,000 TikTok followers, will be holding a discussion with SNS consulting service "CCI Social AdTrim", which also has employees who are active influencers. The session will thoroughly discuss the concept of "Employee x Influencer", a key concept that determines the future of SNS marketing.