In this session...
In this session you will learn how Suzuki (who supports club teams and athletes at New Balance Japan), Hamamoto (who leads J.League digital marketing), and Tanaka from INFOBAHN, create "experience value that drives people to act" in an unpredictable era.
They will discuss what they are doing, and clarify the skills and minds required for marketers involved in sports marketing, along with stories of hardships and success stories experienced in actual marketing activities.
