In this session...
Evolution of UGC - Exploring the Impact and Future of User Generated Content
Jukin Licensing, part of TMB, will take a look back at where it all started, from camcorders to network television and talk about why the future of storytelling is user generated. The creator is now a publisher, whether it’s social video, TV shows and now branded content as advertisers understand the value in connecting in a more authentic way.
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The licensing division of TMB, Jukin Licensing is the world’s foremost provider of user-generated video content to advertisers, digital publishers, and media/ entertainment companies. Jukin Licensing is responsible for placing tens of thousands of videos every year in global advertising campaigns, films and TV shows, and publisher websites and social media channels. With a library of more than 70,000 videos, and a bespoke services arm that performs video discovery, clearance, and licensing services for major brands and media companies, Jukin Licensing is the premier partner for footage licensing and clearance services. For content creators and rights holders, Jukin has paid out more than $30 million in royalties. Learn more at http://jukinlicensing.com.
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What You'll Learn from This Session...
- Jukin celebrates real moments captured by real people around the world. We discover, acquire, and distribute brand-safe videos for powerful and authentic storytelling.
- We know that what matters to consumers, matters to advertisers. People gravitate towards authentic, less produced content these days. 90% of people say authenticity is important when supporting brands and 75% say that user-generated content makes messagin
- You'll hear from executives at Google Japan, Publicis Japan and Twitter APAC.
