In this session, we will take a deep dive into the creation of “future of TV business” as promoted by Hakuhodo DY’s AaaS (Advertising as a Service), a next-generation model for advertising media business, from both business and development perspectives.

What is a true TV commercial operation? In the first part of the session, we invite experts from different fields including planning, media and AaaS and explore the answers from a business perspective. We will discuss programmatic advertising and how to maximize the value of branded content, how to run POC, its effectiveness as well as the challenges we face by media and from a planning point of view.

In the latter half of the session, developers from Hakuhodo DY Media Partners, irep, and DAC, who provide systematic support to programmatic ads, first give you an overview of their projects and discuss how programmatic TV ads have become more democratic, challenges that systems and data face, and their future vision.