In this session...
In this executive interview, Magnite’s Head of International, James Brown, will sit down with Michael Beecroft, CEO of North-East Asia at GroupM to shine a light on the current state of OTT buying across the region. Together, they will deep dive into a number of important topics including addressable TV, OTT campaign planning and measurement and the emergence of live streaming as an exciting new opportunity for advertisers.
What You'll Learn from This Session...
- Understand the current state of OTT buying across the region and the associated challenges and opportunities for media buyers and advertisers
- Learn about the role of OTT on an omni-channel media plan
- Hear about the emergence of live streaming as an exciting new opportunity for brands and advertisers
