Ron Tolentino

Ron Tolentino represents Dentsu Inc as the Head of Digital Innovation for P&G brand. Most of his focus is to lead the Programmatic and Data strategy, and also to tap in on the latest AI, Machine learning tools that will provide efficiency overall and exceed P&G goals. Ron has been with the Dentsu Aegis group for 4.5 years and have successfully managed global brands from Global role to Local role. Worked 2 years at Empower Media in San Francisco where he managed Global Ad Operations for Microsoft and have grown to love the complexity and progressiveness of Ad Tech. He worked 2 years at iProspect Japan where he managed Paypal, Valentino, Burberry, Starwood, and several global accounts before moving to Dentsu to manage P&G japan account.