Masataka Yoshikawa

Mr. Yoshikawa joined Hakuhodo Inc. in 1989. After serving as a market planner and a Hakuhodo Foresight consultant, he assumed a position in the Hakuhodo Institute of Life and Living in 2004. He worked as the leader of Future Forecasting Project to present a vision of the future for “sei-katsu-sha” and marketing, culminating in publications Taido Hyomei Shakai [態度表明社会, Attitude Expressive Society] (2009), Soshi-ka [総子化, Prolonged Childhood] (2012) and Duaru Masu [デュアル・マス, Dual Mass] (2014). Mr. Yoshikawa was appointed an acting director of IME in 2015 and has been the director since 2016. His major publications include Ashu Mirai-zu 2010 [亜州未来図2010, A Future Map of Asia 2010] (2003) and Monosashi no Tsukuri-kata [『ものさし』のつくり方, How to Create a Measuring Device] (2012).