In this session...
Programmatic is fast becoming a crucial strategic enabler for the selling and buying of all advertising. It’s estimated that 62 percent of digital advertising revenue in Japan will be attributed to programmatic by 2022 with emerging formats driving growth.
As programmatic continues to evolve the market will encounter challenges, but how can the industry band together to overcome these obstacles and ensure the opportunity is realised?
This panel will discuss the next phase of programmatic advertising in Japan.
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Don't miss our panel, 'The Evolution of Programmatic Advertising in Japan' where we'll hear from industry leaders including The Asahi Shimbun, Liveboard Inc, IPG Mediabrands and TV Tokyo on how they are paving the way for innovation in the programmatic industry.
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What You'll Learn from This Session...
- Current state of programmatic advertising in Japan
- How format/channel innovations will drive growth in today’s marketplace
- What Japan’s programmatic future looks like and how the industry can come together to succeed
