Highlights Calendar Speakers Partners
Asia 2019
Tracks Venues
Advertising Week Asia 2019
Global Keynote Series: Impact of Brand Strength and ISO 20671
Thursday, 30 May at 10:05 AM
Tokyo Midtown Hall A: Keynote Stage
Akira Misumatsu
Jun Tanaka
William Baber
David Haigh
Tatsuro Utsugi

In this session...

Coming Soon.

What You'll Learn from This Session...

  1. Information would be provided on the importance of standardizing Brand Evaluation process.
  2. Some Best practices with focus on Strongest Japanese Brands would be shared.
  3. We shed light on the importance of measuring Brand Value both by Finance and Marketing professional.

Presented with


Speakers

Akira Misumatsu Vice President Global Marketing Department, DBA Japan Airlines Co., Ltd.
David Haigh CEO Brand Finance
Jun Tanaka Managing Director Brand Finance Japan
Tatsuro Utsugi Intellectual Property Strategy Headquarters, Value Designer Cabinet Office
William Baber Associate Professor Kyoto University, Graduate School of Management,

Event Details

Event Type Seminar

100 Broadway, 14th Floor,
New York, NY 10005
info@advertisingweek.com
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