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In this session...

Through this session, we will be walking you through how AR & VR have the potential to transform everything for marketers from communication to commerce, and some ways that you can adopt AR & VR in your marketing activities starting today. See what the future of reality may look like for people and brands.

Stories is growing rapidly and has reached 500M daily active accounts. It's full-screen ephemeral format has enabled people to casually post their daily moments. With filters, stickers, and text overlays, we have allowed people to play with interactivity and augmented reality.

We also introduced Oculus Go, which costs $199 and lets people effortlessly enter VR with no PC or wires attached. Oculus Go is an all-in-one VR headset made to fit everyone. Even if you are physically distant from your friend, Go will allow you to share time with them by watching sports games and concerts together. Go represents a major step forward in bringing high quality VR to the masses, and it’s a major step forward towards ubiquitous VR. View Less

What You'll Learn from This Session...

  1. How ARVR affects consumer behavior
  2. RVR on Facebook family of Apps and Services
  3. ARVR Opportunities for today's Marketers

Presented with


Suguru Kusakbe Head of Vertical Industry Facebook Japan

Event Details

Event Type Seminar

Track  Adtech