In this session...
What would happen if we could experience the spectrum of aging with a loved one, in an instant?
What if we bent time so a parent became younger than their child, lovers glimpsed each other before they met, and friends grew old together in the blink of an eye? What would change? What would stay the same?
This is the story of a unique collaboration between R/GA and Shiseido created a world first that brought science, technology and art together to fulfill brand purpose. We’ll explore how decades of skin research was transformed by groundbreaking 3D facial data capture and processing technology to create a powerful emotional experience for customers - a shared encounter with the past and the future that can bring us closer together.