In this session...
Gender equality is a vital issue for Japan. It affects the happiness and fulfilment of women, the ability of companies to innovate and perform financially, as well as to recruit staff, and even the economic future of the country as a whole. And yet, progress is painfully slow. Japan lags all other G7 countries in gender equality. Women in regular work are paid 24% less than men; in 2018, there was a widespread scandal when medical schools reduced the score of women students to allow a higher proportion of men to join courses
What You'll Learn from This Session...
- What do men and women in Japan really think about gender equality?
- What is the most effective way for companies to promote gender equality?
- What kind of male image and female image should a brand draw in marketing activities now?
