We can never lose the essence of creativity even in the current data-driven world. Shinya Tanaka, Creative Director, Dentsu Isobar, specialised in branding speaks to Yuichi Washida, the chairman of “Declaration of Design Management” issued by the Japan Patent Office, Ministry of Economy, Trade and Industry, Professor, specialised research of foresight in Hitotsubashi University, and Yasumichi Oka from TUGBOAT, continues to be the top runner of the advertising industry in Japan, and seeks the meeting point of thinking between a right brain and left brain from the two specialists.