Ad verification proves the safety of media, yet does not guarantee with whom the communication is taking place.
We will discuss in a panel discussion format with advertisers for two main issues that become apparent from this point of view and some of the clues in overcoming it.
1. Risk of Look-Alike Targeting
2. Risk of brand damage that comes from high ad frequency
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Ad verification has been an important issue for advertisers, not only because of the possibility for low advertisement investment return, but for the risk of brand damage as well.
Although with use of measurement or whitelists, we have seen transformation take place, communication risk still exists behind this concept.
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