In this session...
Consumer attitudes towards loyalty are a double-edged sword for Marketers: one the one hand, a loyal customer is more valuable than ever; on the other hand, customer loyalty is harder and harder to develop and retain. In this talk we explore how consumers discover new brands and how brands can develop and retain loyal customers.
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Criteo’s head of analytics and insights, Jaysen Gillespie, will present findings from the Japan and Korea markets diving into why customers buy and how marketers can win. We’ll focus on fresh research from May 2019 that explores emerging topics, such as brand values, and compare the East Asian consumer attitudes with what we see in Western markets.
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What You'll Learn from This Session...
- Consumers are slow to establish loyalty, but once established it’s a strong tie to a brand or retailer
- Values matter more than ever. Brands who are seen as “in alignment” with the values of their consumers build competitive advantage.
- The open internet can drive both brand discovery and loyalty, at an ROI that potentially exceeds that of walled gardens.
