In this session...
Agencies have a long history of solving challenges with creativity-based marketing and communication, but these challenges we need to solve are becoming more complicated and hard to pin down as a result of the digitalization of lives and other shifts in the landscape. Nevertheless, I am convinced we can help companies to achieve incremental growth if we uncover issues and opportunities hidden at a deeper level, expand our creativity to discover solutions, and collaborate more closely with our clients.
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Using case studies, I will introduce the approaches taken by some of Hakuhodo's bleeding-edge units, which are expanding our business by opening up new domains in and outside of marcom.
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What You'll Learn from This Session...
- How to come up with ideas for expanding into new business domains
- Up-to-the-minute case studies of collaborations with agencies
- Corporate organization and networks committed to growth
