In this session...
An interactive workshop to explore how brands can adapt their communications strategies for local audiences on a global scale. We'll discuss the biggest trends in TV from addressable to local content to subscription services and how those trends vary from Asia to Europe to America. We'll discover how audiences behave differently around the world - what they watch, when they watch it and how they watch it. And we will give you tools to better understand where the value sits for advertisers hoping to maximise their investment.
What You'll Learn from This Session...
- International Total Video consumption trends across Asia, Europe and the US & how to engage with audiences across all distribution platforms
- Content & SVOD: How broadcasters address the need for local content
- The brand risk galaxy: how to answer advertisers' brand safety concerns
- Update on the latest innovations & ad tech for a better targeting on TV
