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In this session...

The range of domains that the advertising industry is engaged in is expanding. Amidst ongoing dynamic change, what is advertising creative and where is its starting point? In this session, two 30-something advertising creatives will discuss their specializations and areas of activity, as well as the meaning and roles of advertising.

The focus will be on individual job satisfaction and how they bring out the best in themselves, rather than on organizations and setups. The session is intended for young up-and-comers who have questions about the meaning of what they do. View Less

What You'll Learn from This Session...

  1. What do advertising creatives create?
  2. What are our specializations?
  3. How will our areas of activity change?

Presented with


Shouo Okada Brand Innovation Bureau Hakuhodo Inc
Satoshi Umeda Integrated Solutions Bureau 1 Dentsu Inc.

Event Details

Event Type Seminar