In this session...
Dentsu Digital proposes the new concept “Advanced Creative” by combining a creator’s “hunch” and “good taste” with “AI” and “data.” It analyzes video ads’ elements (“kawaii,” “moving,” etc.) and their effects, automatically produces high-performance banners while forecasting CTRs, puts creative modules together to generate high-volume, diverse patterns of creatives, and instantly generates changing expressions depending on weather, time and other information. Join our session to envision a future of advertising.
