In this session...
Data and technology is critical to achieve a superior customer experience. Every day new technology companies appear in the market creating a confusing combination of solutions to understand. Overcoming the complex data and technology world is critical to moving from a mass of audiences to an audience of one.
Join Merkle in a discussion of;
・how they partner with their clients and set them on the path of people based marketing
・what steps you can take to begin a data foundation
・how to harness the power of the marketing clouds