In this session...
Last year, we established a joint study with 10 advertisers on "Digital Ad Reach Metrics".
Main focus of this study has been how to utilize the "people-based" Reach as a standardized metrics across industries, as a step to establish an environment that allows better use of digital for branding activity.
In this session, we will introduce some of the insights from the study, along with challenges and opportunities from advertisers' perspective, in a panel discussion format with the advertisers.
What You'll Learn from This Session...
- "People-based" Reach is one of important KPI especially for branding activity
- Not only advertiser but also media and agency need to work together to establish an environment that allows better use of digital for branding activity
- Everyone should know insights from joint study group with 10 advertisers