Tracks Venues

In this session...

Despite that many consumers collect information online before making purchases, the actual purchases are still typically made at brick-and-mortar stores. This session provides insights on new strategies that manufacturers and retailers are initiating to utilize digital technologies to connect with the consumer segment that has grown increasingly difficult to reach, together with strategies to attract more people into stores. It also shares measured results of the effectiveness of these approaches and ways to make use of them

What You'll Learn from This Session...


Presented with


Nobuaki Shinano Industry Head, Retail Google Japan
Daiki Hayashi Industry Manager, Retail Google Japan

Event Details

Event Type Seminar