In this session...
The IR is not only Casino and Hotel development. Japan IR will create a new destination for Japanese hospitality and technology, as a new tourism and entertainment industry. However the IR has to overcome the stereotype against the old fashioned gaming and the gambling addiction such as Pachinko/Pachislot, horse-racing, boat, bicycle and loto. Hear from these industry leaders as they discuss how advertisement will contribute to change the gambling to the entertainment in/from Japan and lead IR to success.
What You'll Learn from This Session...
- Can learn about what is Integrated Resort
- What is most important for success the IR ?
- Marketing and Communication will be a key to seccess
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