Shoichi Tamai

Marketing & communication specialist. Over 20 years experience of brand management in corporate and agencies. Specialized in the luxury/premium category, worked with brands in Japan, the UK and France. Also, specialized business with wealthy customer segment. Through the years, have delivered number of new and innovative initiatives to the market both from brand and agency sides.

Over 10 years strategic planning experience at global advertising agencies.
Developed branding and communication campaigns for Citibank, SONY, Volkswagen, Cartier, Shinsei Bank, Nestle, etc.

From 2008, joined Richemont Japan Cartier, as Communication Director.
Created and delivered unique audience experiences through integrating media, PR and event, including digital tools. Left the company end of March 2017.

Today, work as freelance consultant for brand management.