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In this session...

The Effie Awards recognize campaign effectiveness and many global companies, both clients and agencies, are watching it closely. After it originated in the US nearly 50 years ago, it is now held in 50 countries. In this session, three ad agency marketers with APAC Effie Awards jury experiences will talk about the Effie and discuss the judging criteria and tips for winning with some actual cases. What elements make up an effective campaign that is globally recognized? The session will be delivered with a global perspective.


Yoshi Matsuura Executive Director of Planning Division McCann Japan
Said Schneider Senior Strategy Planning Director Geometry Global Japan
Tetsuya Waida Director, Global Data Marketing Business Development Hakuhodo

Event Details

Event Type Seminar

Track  Agency