In this session...
The Effie Awards recognize campaign effectiveness and many global companies, both clients and agencies, are watching it closely. After it originated in the US nearly 50 years ago, it is now held in 50 countries. In this session, three ad agency marketers with APAC Effie Awards jury experiences will talk about the Effie and discuss the judging criteria and tips for winning with some actual cases. What elements make up an effective campaign that is globally recognized? The session will be delivered with a global perspective.
