In this session...
Viewability. Brand safety. Ad verification: all terms on the tips of any digital marketer’s tongue. However, Programmatic standards vary considerably between Japan and other markets. Global IAB guidelines are at odds with the realities on the ground, where 3PAS adoption rates are still surprisingly low. If Brand Safety is on your mind as much as it’s on ours, we encourage you to attend our panel discussion, where GroupM will be joined on stage by publishers and advertisers to discuss Brand Safety and how to address it.
