Tracks Venues

In this session...

Viewability. Brand safety. Ad verification: all terms on the tips of any digital marketer’s tongue. However, Programmatic standards vary considerably between Japan and other markets. Global IAB guidelines are at odds with the realities on the ground, where 3PAS adoption rates are still surprisingly low. If Brand Safety is on your mind as much as it’s on ours, we encourage you to attend our panel discussion, where GroupM will be joined on stage by publishers and advertisers to discuss Brand Safety and how to address it.

Presented with


Yasuhiro Kunitomo Manager Nikkei-ID and Advertising Unit, Digital Business NIKKEI INC.
Nobuyuki Sakamoto Department Manager, e-unicharm Dept., Global Marketing Division Unicharm Corporation
Steven Chong Brand Systems Marketing & Communications IBM Japan
Yoshiyuki Suzuki Director of Marketing for Proprietary Card Services American Express Japan
Sanchit Sanga Chief Digital Officer Mindshare APAC
Prajat Khare Planning Lead GroupM Japan

Event Details

Event Type Workshop