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In this session...

In marketing, data acquisition, automation, and machine learning are allowing us to make decisions and act based on hard proof rather than intuition. However, to what extent what can we do in reality? What are the issues along the way? And what perspectives and actions will be needed of the people in marketing organizations who come across those issues? The speaker will present how their businesses addressed those challenges.

Presented with


Taketo Takahashi Principal Analytical Lead Google Japan
Takeshi   Hishinuma TeamX/Manager IDOM

Event Details

Event Type Seminar