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In this session...

These days, the world is flooded with marketing and most of it is irrelevant or annoying. Moreover, the big data you’re using to craft messages is probably giving you the exact wrong answers. Stop by and discover a few things CPB has learned about building brands in this world. Here’s a hint. It isn’t about advertising or PR or social -- it’s about invention, imagination, popular culture and taking risks every day.


Chuck Porter Chairman CP+B

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Content   Agency