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In this session...

In the field of marketing to China, Baidu Japan Inc. and Yahoo Japan Corporation (hereinafter “Yahoo! JAPAN”) started a business partnership in November 2016. How will Yahoo! JAPAN’s trend analysis and know-how about implementing improvements be used to maximize the effectiveness of product listing ads (search advertising) operation provided by Baidu?

What are the differences between Japan and China in terms of market and operations? This session, by the Japanese subsidiary of Baidu, which boasts approximately 80% of the Chinese search market, and Yahoo! JAPAN, Japan’s largest portal site, will explain three key points for the effective use of product listing ads. View Less

Presented with


Nobuhiro Tsuboi General Manager,Category Insight Department,Marketing Solutions Company Yahoo Japan Corporation
Ayami Wada Senior Manager,Search Business Unit,International Business Division Baidu Japan Inc.

Event Details

Event Type Workshop