Hideyuki Andy Hata

Started career at Sony Corporation in 1996 and managed a number of global projects with the electronics giant.
Since 2006, he was part of Sony’s global partnership team with FIFA and spearheaded their global activation strategy which covered all FIFA tournaments including the 2010 FIFA World Cup.
He is a recognized figure within the Japanese sports industry and takes part in various types of discussion panels, often speaking at universities and business schools. He earned his bachelor degree in Law at Meiji University.